MainTool aims to “make existing watches smart” – and believes there is a market gap

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Meet MainTool. This startup, based in Paris and Madrid, offers a different take on the smartwatch argument by providing a ‘smart’ strap allowing users to keep the more traditional yet dumb watch interface.

The inspiration for MainTool is straightforward enough. A survey released today from analytics platform provider First Insight argued that among consumers, while many liked the designs of the Apple Watch, the Garmin Fenix 3 Sapphire and the Motorola Moto 360 in particular,...

By James Bourne, 20 September 2016, 0 comments. Categories: Fashion, Smartwatches.

Michael Kors launches smartwatch in fashion wearable play

Picture credit: Michael Kors

Lifestyle brand Michael Kors is set to launch its Michael Kors Access display smartwatch, in another move which aims to put wearable technology in the category of fashion accessories.

The company has partnered with Google for the Android Wear smartwatch platform, with the Access watch being compatible with both iPhone and Android phones.

Features of the smartwatch include changeable display, social media updates, and app notifications. The watch also offers magnetic charging,...

By Wearable Tech, 08 September 2016, 0 comments. Categories: Devices, Fashion, Smartwatches.

Amazfit launches ceramic-based wearable to combine fitness and fashion

Picture credit: Amazfit

California-based firm Amazfit has introduced its first ceramic-based wearable activity tracker, which assesses biomechanical signals and daily activities.

The device connects the user's daily activities and biomechanical signals with smart data. It tracks a user's steps, distance travelled, sleep quality and calories burned. It also receives and transmits incoming call alerts through vibration.

Amazfit is a lightweight and slim activity tracker designed like a fashion accessory. It...

By Wearable Tech, 26 August 2016, 0 comments. Categories: Devices, Fashion, Fitness, Smartwatches.

Omate’s third birthday: Why three years in wearable tech is a lifetime – and what’s next

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It’s been an amazing journey so far, and I’m so grateful to be a part of it. This milestone allows me to reset our SWOT analysis and share the overall strategy for the year to come with the team and I am glad to give you a glimpse at it here.

Three years ago, wearable tech was in its infancy. The whole industry has evolved a lot in just a few years – and I shared that evolution

By Laurent Le Pen, 01 July 2016, 0 comments. Categories: Analysis, Applications, Case Studies, Ecosystems, Fashion.

Fossil to roll out wearables for eight brands in 40 countries through 2016

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Fossil Group is planning to launch over 100 wearables products covering eight brands in 40 countries by the end of 2016. The wearables, slated to feature in over 20 languages, will include display and non-display watches and trackers. The company will support the wearables with branded apps across all brands, three product categories, and two operating systems.

Fossil chief strategy and digital officer, Greg McKelvey, said: “One of the distinct advantages of a fashion company...

By Wearable Tech, 23 March 2016, 0 comments. Categories: Devices, Fashion.

Sensoria wins IDTechEX award, while new wearable tech company launches

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Sensoria has been awarded the 'Best New Wearable Technology Device' award for its smart socks at the 2015 IDTechEX Printed Electronics USA show.

The textile sensor-infused socks was selected by a panel of judges that included Sandisk Corporation senior vice president Henri Richard, head of fashion innovation agency at the London College of Fashion Matthew Drinkwater, and US Olympic Committee senior sports technologist Mounir Zok.

Each smart sock has three soft, thin textile pressure...

By Wearable Tech, 26 November 2015, 0 comments. Categories: Case Studies, Clothing & Textiles, Eyewear, Fashion.

Wearable tech among hottest IBM Watson trends during holiday season

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Wearable technology is among the hottest retail trends for the holiday season, according to the latest data from IBM.

IBM has launched the Watson Trend app, currently available on the App Store, in order to help shoppers gain insight on the top trends during the holiday season while also helping them forecast the most-wanted products before they are out of stock. Wearable technology features among the top trends across three categories – consumer electronics, toys and health and...

By Wearable Tech, 20 November 2015, 0 comments. Categories: Devices, Fashion.

The musings of a startup in the wearable world: Respect the past and innovate

Picture credit: Omate

Today, the most important device in our connected life is our smartphone. It has totally changed the way we interact with each other. It is the first thing we check when we leave a place.

We may touch our pockets a few times a day just to feel safe – according to recent survey figures most US smartphone owners check their phones at...

By Laurent Le Pen, 16 September 2015, 0 comments. Categories: Case Studies, Devices, Fashion.

Wearable tech: Between awkward intrusiveness and useful value exchange

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As relatively new additions to our arsenal of tech gadgets, the current state of debate around wearable tech has to date focused almost exclusively around the nuts and bolts: the coolness of the device and features, the accuracy of the data points being tracked and the originality of how this is presented. The unspoken assumption is therefore that the features are the main driver of our decision to purchase and wear one of these devices.

Brushing aside the pomp and pageantry...

By Dean Adkins, 05 June 2015, 0 comments. Categories: Fashion, Opinion, Standards.