OMsignal launches “truly feminine wearable tech” with smart sports bra

Picture credit: OMsignal

Canada-based wearable sports tech manufacturer OMsignal has announced its latest product – the OMbra.

The OMbra is a smart sports-bra that offers a digital coaching experience to women involved in sports or simply to those who work out every day. It is embedded with patent-pending sensor technologies that accurately capture the body’s deepest signals and streams the data to the user’s smartphone. The company claims that the bra combines accurate heart and breathing rhythms to deliver actionable insights for runners of all levels.

OMbra comes with OMrun, a deeply personalised running app for women that determines each person's intensity level for optimal progress and fat burning results, while helping reduce the risk of injury and fatigue.

OMsignal has received funding from new and previous venture capitalists from the US, Canada, and Asia, including Relay Ventures, MAS Holdings, Bessemer Venture Partners, Techstars Ventures, Real Ventures, Mistral Ventures, Primera Capital, Investissement Québec, and Export Development Canada. At present, the company is valued at $10 million.

Stephane Marceau, CEO and co-founder of OM, said: “OMbra came to fruition through years of research, development and experimentation with female runners of all levels. From the hundreds of women who tested the bra, we tried to enable a very simple and mindful approach to running that strikes a balance between the will to progress and achieve specific fitness goals, and the simple, healthy pleasures of running.”

Writing for this publication last year, Joanna Berzowska, head of electronic textiles at OMsignal, discussed the importance of manufacturing advanced electronic textiles. “A major impediment to mass-market penetration of smart textile wearables and smart apparel remains in shifting to large scale manufacturing, including scaling issues, reliability, and cost,” she wrote. “From what we have seen however, the future of wearables is firmly anchored in smart textile innovation, so as to bring the digital experience closer to our bodies and to our everyday experience.”

OMbra is now available online at omsignal.com and in select retail stores across the US and Canada.

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