Swimovate: We're proof there is room for smaller brands in the wearables space
The Apple Watch has got everyone talking about smartwatches and has been selling amazing quantities – so is there still room for smaller manufacturing brands in the wearables marketplace?
In my opinion, yes. Products such as the Apple Watch have so many features they cannot hope to do everything perfectly, or to exploit every feature any customer would wish for. Third party apps, of course, can extend the functionality of the device – but they are limited to the...