Five things brands must do to prevent wearables becoming an unquantifiable nightmare

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Wearable tech and the quantified self clearly provides a huge opportunity for the hardware vendors and digital brands involved; giving them greater insight into the lives, behaviours and tastes of consumers than ever before. But as we learnt in Spiderman, "with great power comes great responsibility" - although a responsibility that I feel many organisations are not taking seriously enough.

Google is currently in the British high court accused of bypassing security settings to track...

By Gawain Morrison, 06 February 2015, 0 comments. Categories: Brands, Ecosystems, Health Monitoring, Health & Wellness.