Apple tops wearable charts whilst fitness wearables prove most popular use case
It has the kind of brand power other companies envy - and now Apple has topped the charts to be voted the “coolest wearables brand” even for those consumers who say they are dedicated to Android.
The conclusion is from a survey of 2000 smartphone users in the US and the UK about their use and attitudes towards wearable technology by Juniper Research. The study ranks Apple top, followed by Samsung and Google respectively. It showed that the market is moving to a brand duopoly...