Fossil to roll out wearables for eight brands in 40 countries through 2016
Fossil Group is planning to launch over 100 wearables products covering eight brands in 40 countries by the end of 2016. The wearables, slated to feature in over 20 languages, will include display and non-display watches and trackers. The company will support the wearables with branded apps across all brands, three product categories, and two operating systems.
Fossil chief strategy and digital officer, Greg McKelvey, said: “One of the distinct advantages of a fashion company...