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It has the kind of brand power other companies envy - and now Apple has topped the charts to be voted the “coolest wearables brand” even for those consumers who say they are dedicated to Android.

The conclusion is from a survey of 2000 smartphone users in the US and the UK about their use and attitudes towards wearable technology by Juniper Research. The study ranks Apple top, followed by Samsung and Google respectively. It showed that the market is moving to a brand duopoly...

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As brands flock to announce Apple Watch specific apps Lufthansa has become the latest company to reveal its launch on the platform.

For those fliers for whom accessing a traditional boarding pass or getting their smartphone out of their bag is too much like hard work their boarding cards and essential flight information can now be displayed on their wrists instead. The Apple Watch specific app connects to the conventional Lufthansa app on iPhones and iPads via Bluetooth allowing...

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With Apple Watch owners having now got to grips with their new gadgets since the watch was released Fiksu has announced event tracking capabilities for the device, enabling brand owners to understand how their apps are being used through the device.

Mobile marketing technology Fiksu enables brands to recognise and track user behaviour on the Apple Watch – which can include any event a marketer is interested in tracking from launches to registrations or purchases.

Since Apple Watch...

As Friday’s global launch date edges ever closer, it seems the excitement surrounding the new Apple Watch has already affected smartwatch sales. A new survey shows that more than half (57%) of prospective smartwatch or fitness bands purchasers have delayed their purchases ahead of this week’s launch.

Gaining mass appeal for the smartwatch may be Apple’s greatest challenge.

Sales tracking figures from GfK show that in the first quarter of this year sales volumes of smartwatches fell 21%...