Why brands need to pay attention to wearables

With over 10 million wearable devices sold in 2014 alone – should brands start paying more attention to the wearables space?

Based on a recent Forrester report – 25% of American Adults plan on buying a wearable within the next year. If Forrester’s data holds true that would be an estimated 79 Million+ wearables sold within the next year. To put this in perspective only 64 million Smartphones were...

By Strap, 22 September 2014, 0 comments. Categories: Brands.

Top 5 most interesting Reddit wearable tech posts

My cake day is coming up and in pre-celebration I would love to share what I find particularly interesting on reddit, regarding wearables of course. And so after digging through all the memes, gifs, ELI5′s, and other wonderful surprises I discovered, I have compiled a list of five reddit wearable tech posts found in various subreddits that caught my eye.

1. Minuum AMA

Featured in our previous blog about wearables in the...

By Strap, 15 September 2014, 0 comments. Categories: Brands, Fashion.

Is the future bright for e-commerce with wearable tech?

With wearables emerging as the top trend at CES 2014 and Google Glass being voted this year’s most innovative product in digital retail, it is hard to imagine that not so long ago, you may have been laughed at if you talked about technology devices that you could wear on your body.

While fitness devices make up the vast majority of the market at the moment. Devices are moving from niche applications and early adopters into much more mainstream products. Google Glass which was available only to a limited...

By Philip Rooke, 18 August 2014, 0 comments. Categories: Brands, Devices, Eyewear, Mobile Wallet, Opinion.