MainTool aims to “make existing watches smart” – and believes there is a market gap
Meet MainTool. This startup, based in Paris and Madrid, offers a different take on the smartwatch argument by providing a ‘smart’ strap allowing users to keep the more traditional yet dumb watch interface.
The inspiration for MainTool is straightforward enough. A survey released today from analytics platform provider First Insight argued that among consumers, while many liked the designs of the Apple Watch, the Garmin Fenix 3 Sapphire and the Motorola Moto 360 in particular,...