Lufthansa flies onto Apple Watch as it becomes latest brand to launch app

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As brands flock to announce Apple Watch specific apps Lufthansa has become the latest company to reveal its launch on the platform.

For those fliers for whom accessing a traditional boarding pass or getting their smartphone out of their bag is too much like hard work their boarding cards and essential flight information can now be displayed on their wrists instead. The Apple Watch specific app connects to the conventional Lufthansa app on iPhones and iPads via Bluetooth allowing...

By Liz Morrell, 13 May 2015, 0 comments. Categories: Brands, iOS, Smartwatches.

Addapp creates actionable insights from your health data

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Wearables are creating an exciting new era for the health industry, with more data about its users available to ensure our bodies remain in peak condition. The problem is that - aside from telling us to get off our rears or letting us know how far we've run - current devices are creating a whole bunch of data but without much context. 

Addapp wants to change this...

Consumers hungry for the Apple Watch

As Friday’s global launch date edges ever closer, it seems the excitement surrounding the new Apple Watch has already affected smartwatch sales. A new survey shows that more than half (57%) of prospective smartwatch or fitness bands purchasers have delayed their purchases ahead of this week’s launch.

Gaining mass appeal for the smartwatch may be Apple’s greatest challenge.

Sales tracking figures from GfK show that in the first quarter of this year sales volumes of smartwatches fell 21%...

By Liz Morrell, 22 April 2015, 0 comments. Categories: Devices, iOS, Research, Smartwatches.

Research: Smartwatches affect drivers more than phones

(Image Credit: iStockPhoto/gmnicholas)

Tests conducted by the Transport Research Laboratory (TRL) in Wokingham have shown that reading a smartwatch whilst driving is more distracting than reading a smartphone and results in longer reaction time to perform an emergency manoeuvre.

A driver reading a message on a smartwatch took 2.52 seconds to react in an emergency, whilst using a handheld mobile caused a 1.85 second delay. The TRL also tested...

By Ryan Daws, 13 March 2015, 0 comments. Categories: Android, iOS, Regulation, Research, Smartwatches.

Apple Watch unveiled: Execs have their say on enterprise and branding use cases

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After one previous launch, endless hype, and media keyboards being pummelled into submission, the Apple Watch has finally been fully unveiled at a press event in California.

First, what we learned (or were reminded of):

  • The Watch comes in stainless steel, anodized aluminium for sports models, and 18 carat gold cases in yellow or rose
  • It's available immediately for download on iOS 8.2, supports Wi-Fi and has an approximately 18 hour battery life
  • Pricing starts at $549 with the gold watch maxing out at $10,000, and will start shipping on...

By James Bourne, 09 March 2015, 0 comments. Categories: Devices, iOS, Smartwatches.

Woz reaffirms his view on wearables, sees iWatch as the key

Steve Wozniak’s always good for an opinion or two – and the Apple co-founder’s been at it again, this time saying that Apple is poised to take the smartwatch and wearables market up a notch.

As reported by CNET, Woz told their reporters in an email exchange that even though wearables were “a hard sell,” Apple has “a chance to set the direction and make the product...

By James Bourne, 28 August 2014, 0 comments. Categories: iOS, Smartwatches.

Could Apple become a leader in smartwatches? More to the point, should they?

It goes without saying that, in the majority of cases, the first tech vendor that comes to mind when you think of wearables is Google, be it through Google Glass or Android Wear. Yet a new report makes the prediction that Apple could transform the smartwatch market.

The report, ‘Smartwatches: Market Prospects’ comes from Jackdaw Research and predicts that Apple is the likeliest candidate to do one of two things to turn the smartwatch market on its head: either overcome current technological...

By James Bourne, 15 August 2014, 0 comments. Categories: Devices, iOS, Research, Smartwatches.