Apple Watch unveiled: Execs have their say on enterprise and branding use cases
After one previous launch, endless hype, and media keyboards being pummelled into submission, the Apple Watch has finally been fully unveiled at a press event in California.
First, what we learned (or were reminded of):
- The Watch comes in stainless steel, anodized aluminium for sports models, and 18 carat gold cases in yellow or rose
- It's available immediately for download on iOS 8.2, supports Wi-Fi and has an approximately 18 hour battery life
- Pricing starts at $549 with the gold watch maxing out at $10,000, and will start shipping on...